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Donnels Consulting

Strategic Business Development and Communications

 for the Legal and Professional Services Industry

Highly qualified global marketing and communications strategist, business developer, and technologist offering 30+ years of legal marketing experience. Leader of large global teams worked collaboratively with top-firm leadership and aligned business development and marketing efforts with the firm’s strategic vision. A student of innovation, creator of productivity improvement systems, and designer of metrics and dashboards that measure ROI and assist in reaching the firm’s marketing and business development goals.

Grow

Develop practical revenue driving strategies with clear articulation of responsibilities ensuring collaboration and forward movement toward the same goals.

Lead

High-functioning teams are critical to sound strategy implementation.

Organize

Functional operations are essential to a successful business development and marketing function.

Relate

Build stronger and closer client relationships that lead to more work and higher margins.

Message

Deliver internal and external communications at multiple levels through numerous modalities - nothing happens by accident.

Innovate

Use technology and process improvement to increase efficiencies and do more with less - reap the benefits of connecting your data together across independent silos.

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Upcoming and Past Programs

Suzanne is Co-Chair of the Legal Marketing Association's  Chief Marketing Officer and Senior Marketer Shared Interest Group.  Here are some of the group's upcoming and past programs.

Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 Worlds Part I

The COVID-19 pandemic has forever changed the world and the legal industry in just four short months. Drawing insights from 50 law firm chairs, CMO and COOs, Peter Zeughauser, one of the legal industry’s premier strategists, will help us understand how the CMO role will evolve to meet this new normal.

Watch it

Is It Too Soon to Reach Out – and When Will It Be Too Late?

While sometimes “less is more” there’s also a point where “less” communication may make clients and prospects wonder “where were you?” during the crisis. So… What can we do to stay in touch with clients without crossing a line of annoying them? How do we make sure we are the first person those clients think about when they do need something? If partners have been given a ‘put the pens down’ request by clients, what are some positive, non-icky ways to use their extra time?   The speakers include Frank Troppe; Erin Meszaros  (CBD/CSO, Eversheds Sutherland) and Jeff Antaya (CMO, Plante Moran). 

Watch it

Managing Firm Culture in Times of Change

Organizational culture provides a common understanding for how to operate within firms. Managed well, culture aids organizations in their ability to execute strategy. Managed poorly, culture often saps the energy of its people and hinders organizational success. Organizational culture is very difficult to manage, especially for large firms with multiple locations. This task becomes all the more challenging and important in today’s changing legal landscape, further complicated by the uncertainty of the COVID-19 pandemic. How do we best manage our firm cultures to optimize the use of our talent, enhance employee engagement, and reduce turnover?
SPEAKERS:  
Katherine D'Urso, Chief Client Development Officer, WilmerHale
Jan Anne Dubin, MBA, CEO and Founder, Jan Anne Dubin Consulting & Chief Growth Officer, Life Cross Training
Michael Sacks, Professor in the Practice of Organization and Management & Vice Provost, Emory University  

Watch it

Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 Worlds Part II

The Covid-19 pandemic has forever changed the world and the legal industry in just five short months. Drawing insights from 80% of Am Law 100 law firms, Jeffrey Grossman is Head of Business Development at Citi Private Bank Law Firm Group. Jeffrey and Citi’s Law Firm Group meets quarterly with law firms to review their financial performance in comparison to their peers. As one of the legal industry’s premier strategists, Jeffrey will help us understand how the CMO role will evolve to meet this new normal.

Register June 16th 12:30 pm CT