STRATEGY + GROWTH

Executive-level marketing leadership

for law firms and legal tech companies

at critical moments of growth.

We help senior leaders align business development, marketing, and technology around real client intelligence, so strategy is grounded, adoption is intentional, and growth is sustainable.

HOW I CAN HELP

01

Fractional CMO

Senior-level marketing leadership when a full-time executive isn’t the answer.

02

Strategy + Technology

Align BD, marketing, CRM, and technology around client intelligence and business priorities.

03

Client Intelligence

Turn feedback, relationship data, and market intelligence into actionable growth plans.

04

Succession + Growth

Protect and grow key client relationships through leadership and partner transitions.

THINKING

Featured
What Is an MSO and Why Does It Matter?
What Is an MSO and Why Does It Matter?

One of the most talked-about developments in the business of law is the emergence of managed services organizations, or MSOs. While shared-service centres and centralized business operations have existed in law firms for decades, investor-backed MSOs represent a newer evolution that is drawing attention from firm leaders, marketers, business developers, and private equity investors alike.

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The insight was useful. The conversation was the work.
The insight was useful. The conversation was the work.

Co-authored by Suzanne Donnels, SDC and Mark Howe, Head of Business Development and Client Relations at Thompson Dorfman Sweatman LLP

Featured in Centrum, The Journal of the PSMG Magazine, London.

As artificial intelligence becomes a standard tool across the legal industry, the real competitive advantage is no longer access to information—it is the ability to turn information into trust. Suzanne Donnels and Mark Howe argue that while AI can summarize data, identify patterns, and generate strategic insights, emotional intelligence (EI) is what transforms those insights into meaningful action. The firms that thrive will be those that combine AI's analytical power with human qualities such as empathy, judgment, curiosity, and relationship-building.

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Law Firm Combinations Are Accelerating: A PR and Relationship-Intelligence Guide
Law Firm Combinations Are Accelerating: A PR and Relationship-Intelligence Guide

Co-authored by Suzanne Donnels, SDC and Elizabeth Lampert, ELPR and featured in Law.com.

Law firm combinations are accelerating — and many now involve firms with a California presence, published in The Recorder. As timelines compress and client expectations stay high, communications risk rises. In this post, Suzanne Donnels and Elizabeth Lampert explore why merger PR must operate like an execution plan, not a launch checklist — and how relationship intelligence helps firms protect trust, retain clients, and prove value in the first 100 days.

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The Future Is Closer Than You Think: PE-Backed Law Firms
The Future Is Closer Than You Think: PE-Backed Law Firms

After a wave of unanticipated and possibly unwelcomed events in 2025 and uncertainty about the future, the legal industry is at a crossroads. The turbulence of last year has left many law firm leaders and marketers questioning what comes next, with private equity (PE) poised to play a pivotal role in 2026 and beyond.

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How high-performing law firm business development teams use Chambers to level up talent and build business intelligence for law firms
How high-performing law firm business development teams use Chambers to level up talent and build business intelligence for law firms

Chambers submissions often feel demanding with little reward. Yet they can provide useful market intelligence, strengthen client relationships, and reveal growth opportunities.

The Chambers Playbook for Legal Marketers: Inside Strategies from a Former CMO

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LET’S TALK

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