Toronto Legal Marketing Bootcamp: Early-Career Masterclass

Written By Suzanne Donnels

🙏 Grateful to have presented at the LMA Canada Region Toronto Early‑Career Masterclass last Wednesday. Huge thanks to Colleen Castle and my fellow speakers (Maryam Kidwai, PMP, Maya Simon, and Joyce Hung-McKinnon) for creating space for emerging legal marketers to learn and connect.

What resonated most in the room: how law firms are structured and make money, the prioritization matrix, and real stories about finding your passion in legal marketing. Attendees told us they want even more on career progression and salary growth, plus smaller, hands‑on sessions on submissions, proposals, relationship building, events, and social.

This in-person, half-day masterclass offered real-world guidance from seasoned industry leaders on understanding the legal industry, legal marketing fundamentals, priorities and communication, and demonstrating your value-add.

Suzanne Donnels

Suzanne Donnels is a global marketing and communications strategist, fractional CMO, and technologist with more than three decades of experience in legal marketing and business development. She has served as Chief Marketing Officer for numerous international law firms in Canada and the United States, leading initiatives that align marketing, client development, and technology to drive measurable growth. Working at the intersection of strategy, BD, and emerging AI capabilities, Suzanne helps law firms and legal tech providers modernize their approach to client engagement. She also conducts client interviews to uncover insights that strengthen relationships and inform strategic planning.

https://donnels.com
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