The insight was useful. The conversation was the work.

Co-authored by Suzanne Donnels, SDC and Mark Howe, Head of Business Development and Client Relations at Thompson Dorfman Sweatman LLP

Featured in Centrum, The Journal of the PSMG Magazine, London.

As artificial intelligence becomes a standard tool across the legal industry, the real competitive advantage is no longer access to information—it is the ability to turn information into trust. Suzanne Donnels and Mark Howe argue that while AI can summarize data, identify patterns, and generate strategic insights, emotional intelligence (EI) is what transforms those insights into meaningful action. The firms that thrive will be those that combine AI's analytical power with human qualities such as empathy, judgment, curiosity, and relationship-building.