Everyone leaves IBA with new contacts, but not everyone knows what to do next.
The best follow-ups come from what’s already inside your firm:
- Shared clients
- Overlapping connections
- Warm intros
All of which leverage existing relationships and trust.
A Partner’s Guide to IBA helps teams track the connections that move business forward.
Posted on LinkedIn
Suzanne Donnels is a global marketing and communications strategist, fractional CMO, and technologist with more than three decades of experience in legal marketing and business development. She has served as Chief Marketing Officer for numerous international law firms in Canada and the United States, leading initiatives that align marketing, client development, and technology to drive measurable growth. Working at the intersection of strategy, BD, and emerging AI capabilities, Suzanne helps law firms and legal tech providers modernize their approach to client engagement. She also conducts client interviews to uncover insights that strengthen relationships and inform strategic planning.
