The Wikipedia Play: An Overlooked Reputation Lever for Law Firms in the AI Era

Co-authored by Suzanne Donnels, SDC and Elizabeth Lampert, ELPR and Featured in The Recorder Law.com.

Wikipedia has become an underestimated reputation lever for law firms in the AI era. As artificial intelligence increasingly relies on authoritative third‑party sources, incomplete or outdated Wikipedia entries can quietly shape how firms and their leaders are described at scale. In a recent Recorder article, Elizabeth Lampert and Suzanne Donnels examine why Wikipedia requires the same strategic care as any other core reputational asset, grounded in accuracy, sourcing, and editorial discipline.