Future Proofing Your Firm’s Legacy: Data-Driven Succession & Client-Lawyer Matching for Continuity of Service

Written By Suzanne Donnels

When law firms take a strategic, proactive approach to succession planning, there is a continuity of service and seamless transition, resulting in the firm retaining a valued client. In this “fireside chat”, Mark Howe will facilitate an interactive discussion with Suzanne Donnels about how to apply personality and communications style matching and data-driven insights to succession planning.

Suzanne Donnels

Suzanne Donnels is a global marketing and communications strategist, fractional CMO, and technologist with more than three decades of experience in legal marketing and business development. She has served as Chief Marketing Officer for numerous international law firms in Canada and the United States, leading initiatives that align marketing, client development, and technology to drive measurable growth. Working at the intersection of strategy, BD, and emerging AI capabilities, Suzanne helps law firms and legal tech providers modernize their approach to client engagement. She also conducts client interviews to uncover insights that strengthen relationships and inform strategic planning.

https://donnels.com
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